Last week at Seven Cycles I was discussing, with a visitor, the state of marketing in the bike industry. Not just marketing to the public--primarily through bike magazines--but also, and more important, the marketing communications to retailers and the industry proper. Some of the work I've seen this season--since Interbike--has been hard to believe. There doesn't seem to be much of a sense of dynamics to marketing recently. It's all hollering-neon-sledgehammers, all the time. It all starts to sound and look the same.
A lot of the marketing I'm talking about is not intended for the public so I'm not going to post any of it. Suffice to say that it's all beginning to remind me of a situation that's occurred in the music industry: the Loudness Wars. Ladyfingerexplains:
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