A while back Bicycle Retailer and Industry News Magazine asked me and others in the industry about the future of bike fitting.
Here I will reprint the entire transcript in three parts. I reprinted the first part already. Of course, it was edited down significantly in the magazine. I preceded my answers to Sean Hong’s questions with a disclaimer. It went a little something like this…
It is always dangerous to make generalizations regarding topics as complex as ‘fit in the bike industry’. Generalizations become more difficult when the outcome is so important to so many constituents and interested parties—retailers, large bike suppliers, small bike suppliers, and customers, to name a few.
BRAIN: What is a bike company’s responsibility to making sure a customer has a well-fitting bike? What is a retailer’s responsibility?