This view is really difficult to see; there tends to be a bunch of stuff in the way. Two occurrences in the past week reminded me of this. Both of which had me reflect on some ways in which Seven Cycles works to maintain a customer—or user—perspective.
The first reminder was a positive reinforcement of customer perspective—more accurately, user perspective. I was working on a non-Seven project for, in simplest terms, customer participation recycling in a retail environment.