Recently Dean Rogers, a new customer of Seven Cycles, wrote a great overview of his experience purchasing a Seven. He worked with River City Bicycles--one of Seven's first retailers--and Dean details the process on his blog Koifish. Dean does a great job of concisely describing the process through which each Seven customer goes.
One of the elements of the process he describes is the unique relationship between each customer, the retailer, and Seven. Oftentimes, not surprisingly, when we work with a new retailer, the shop owners are concerned about this unusual three-way relationship. There is no reason to be concerned--we aren't going to steal the customer, sell directly, or cause trouble for the retailer. Dean explains:
"Without ever cutting the bike shop out of the process, [Seven] established a direct and personal connection with the customer, and provided a mechanism for staying connected until the frame was ready. Many bicycle manufacturers actively avoid customer contact and rely on the bike shop to be the interface. The contrast in approach couldn’t be clearer."
So, thanks Dean, for having faith in Seven. Thanks, also to Brian of River City for pointing Dean in our direction. There are a lot of good bikes out there and I know that Seven's take more commitment to sell than most brands.
