In my experience, research is not a particularly fun job for most people. Oddly, I really enjoy research of all kinds.
For most, the product design stage is a lot more fun, even the testing phase can be a lot of fun—particularly if the test involves test riding. But, basic research is often a bit of snooze for “kids these days”—this MTV generation loves to get to the end point as fast as possible: destination is all; the journey is a bit like bad wrapping paper.
It’s true that research takes a lot of time and can be frustrating; there’s no simple, clear, and universally correct way to do fundamental research. Often the way forward is a series of dead-ends and mistakes; and, more often than not, the results of research do not lead to a new product or process.
Fortunately, a lot of learning goes on during the mistakes and missteps. In fact, isn’t that how most learning occurs? At least, that’s what I tell myself when I’m making my moment by moment mistakes.
Of course, Seven Cycles is doing a lot of concurrency in the Collaborative. We’re not only doing research at this moment; we’ve already started some design elements, material sourcing, and even a bit of prototyping. So, we’re mixing in a lot of fun with that “boring” research work. Unfortunately, all or most of the “fun” work will be useless if the basic research doesn’t pan out properly. So, in order to increase our parallel processing—or concurrency—we’re placing some bets on what research and testing will be correct.
So, while basic research is one of the first steps in most new product projects at Seven, it’s running parallel with a half dozen other major steps during the Collaborative. It may all be a bit confusing.
Soon I’ll post an overview of all the stages through which we’re progressing. Hang in there.
In the picture, on your shelf, I can see some books I want to read. I am learning about manufacturing system, process, management, and so on by reading. I just think I should keep learning and thinking in reality so that I can make any improvement in production and myself.
Posted by: Yoshi | November 27, 2009 at 10:51 PM
I can imagine you guys running around the floor with white lab coats on. Or maybe not.
Tslking of the MTV generation, I like to also call it the Wikipedia generation. Its free, easily available and thats thst. Its not going to cut away any of your reading for you though. And neither can you trust it but who really cares out there?
Posted by: Ron | November 28, 2009 at 04:22 PM