Bike Project: Earth Day Limited Edition

Recently we completed a Seven Cycles limited edition bike design that was a bit different from our previous limited editions.  This project was different because it turned out—for me—to be more about the process than about the product.  Normally we don’t discuss process with the public; mainly because it seems that most people are a lot more interested in the finished product, rather than the process—or how a project comes to fruition.

The recent limited edition I’m referring to is Seven’s Earth Day bike.  I call it our Viridian model.  I’m a bit of a Viridian.  Even though, technically, the movement is officially dead—as stated by its founder—I still find it worthwhile.

Anyway, why did the process overwhelm the project?  I think that the product—the bike—is actually really cool--I'm jealous of those that will own one.  If you’re interested, you can read a bit about the bike on our site.  The process, however, has had a lasting impact on the way I now think about building bikes.