Rob V’s Inflammatory Overstated Eurobike Report

All the News That Fits In 200-Words

I was asked by Seven Cycles to leave town for a week or so; Eurobike seemed like a good place to go.  It was very good--as always.  Here are some reasons why:

• All companies offer all things.  Brand focus appears to be as popular as tubulars.  I thought that brand consistency was a long-term strategy but I guess it now lasts only one season.  Diversification is the new focus.
  
• Titanium frame offerings are on the rise again.  A few new brands out there—offering cheap titanium anyway.  Not quite the ideal direction but interesting none the less.
  
• Titanium is the new titanium.  So many questions about titanium like I’d heard 20-years ago.  New folks in the industry eager to learn about the material.  A positive sign.
  

More after the jump.